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Easy innovation, a few simple places to start

Regardless of what you are doing, most things in this world have their own “easy button”. For example, if you are making dinner, there is a wide variety of ready to go options: take-out, heat and eat, and kits created with everything you need to make a healthy dinner.  Present shopping used to require more then it does todaeasy-button innovationy with Amazon wish lists, easy wrapping and simple shipping options. Believe it or not this easy button exists for teams to innovate as well.

Innovation requires a few basic necessities and adding a few additional accessories can create an environment that oozes innovative creativity.  Try out a few of these in the next meeting you have or let us help you design your next team meeting and get the best results possible.

The Right Tools

Doing any job requires you to have the right tools. Make sure you have created an agenda and shared that with the meeting attendees. Make sure there are plenty of office supplies for people to use: pens, paper, markers, whiteboard, and sticky-notes. Even if you aren’t specifically headed for a brainstorming session, the supplies could inspire a much needed working session that could solve a current challenge.

The Right Environment

Here at the CIC, we are enveloped in a truly collaborative and creative environment. There are places to meet, to work, to eat, and to play. Each of those spaces has a unique and important role to play. If your creative meetings are in the same place as your board meetings, move them. If there are space constraints, then consider adjusting the environment to set the tone for out of the box thinking. Put up giant sticky pads, adjust the seating, or be creative about how you capture the group’s feedback with brightly colored papers or notepads. Encourage people to put down their laptops for some time period and save texting for the next texting break.

The Right Players

Making sure the right people are in the meeting is as important as making sure the wrong people are not in the meeting. Understanding your goals, agenda, decision makers, and roles will help you determine who should be involved. Don’t discount someone coming to the meeting for things like tenure or job title. Encourage differing opinions and create safe spaces like breakout sessions, so all voices can be heard.

The Right Timing

Thinking about when to have your meeting should not only consider the calendar of those people involved, but it should also consider people’s schedules. 8am on a Monday morning is not going to be the most effective use of the time, neither is Friday at 3pm. Consider proving snacks or encouraging people to bring their own, especially if you are meeting for more then 2 hours.

The easy button for innovation is about preparing, the environment, and the right team.

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Is simplicity always the goal?

Living With Complexity: Donald A Norman

Living With Complexity: Donald A Norman

When I design things, there is often a dilemma between simplicity and complexity. Based on business goals and user needs, a solution can become overly complex. Is it necessary to put this feature or not? What is the best way to make it simple? Who is the right target? Does it make users want to use the product again? And so on. The book ‘Living with Complexity’ written by Donald A. Norman, gave me some good answers to my questions, below is a summary.

Donald Norman basically says that our world and our lives are complex, rich and rewarding. Therefore, it is impossible to have only simple products in our lives. We need things that can manage and tame our complexity. What that means is that tools can’t be simple all the time because they are designed for our complex lives. In fact he presents a case for complexity. He believes complexity of the design is good when it is understandable, sensible and meaningful.

The only challenge for us is to take the time and effort to understand the design. This makes complete sense to me as a designer and even as a user. If I think a product is useful and creative enough, I will make an effort to use it even if it is complex. Last week, I received an invitation from the new Myspace. I signed up to check it out and I thought it was well designed. It was clear there were more features than Facebook. However, I didn’t see anything special that held my attention and convinced me to learn how to use those new features. After poking around a bit more, I lost interest.

Instead of striving for simple design, strive for meaningful solutions. Designs can’t always be simple but should be useful. Donald Norman has it right, check it out.

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Why companies should care about Pinterest.

Often when working with clients on social media strategies, Pinterest is not on their radar or they think it’s simply a scrap-booking site for weddings and recipes. Although Pinterest is still in its infancy, it’s had quite an impressive coming out party. Here’s why companies should start to pay attention.

  • Pinterest has over 12 million viewers and is the fastest site in history to break through the 10 million mark*(ComScore).
  • Pinterest has been driving more referral traffic than Google Plus, LinkedIn and Reddit combined.
  • Warby Parker reports that 11% of social media traffic is coming form Pinterest, 18% is coming from Twitter and Pinterest is less then half Twitters age.
  • With over 42% of its audience being 30-45 years of age, its collective buying potential is in the billions

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Bentley University & The Big Studio

We had a great time presenting at Bentley University yesterday. The topic was Product Innovation in the Financial Industry. It was an interactive and energetic session. Lots of great questions and methods were discussed. Thanks to Fiona Tranquada and the Design and Usability Center for the invitation.

http://usability.bentley.edu/

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Everyone can be innovative!

I used to subscribe to the theory that everyone can be innovative and that what varies is the degree of innovation. A truer statement may be, in fact, that everyone can have a good idea. There needs to be a distinction between ideas and innovating. Ideas exists somewhere at the beginning of the process and are the sparks that start innovation, while innovation is the process of discovery that makes the idea tangible. It’s not to say that everyone can’t appreciate the process or go through a series of exercises that evoke the spirit of being innovative, but rather that innovating requires a unique ability to deconstruct a problem and construct a solution that often others overlook. It’s very tangible and is hard work bringing an idea to life. It’s helpful to recognize the differences between quick ideas and tangible innovations.

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Putnam Infographics

The Big Studio helped develop the latest interactive chart that is front-and-center on Putnam Investments homepage. Why not check it out and get your inner investment geek on!
http://www.putnam.com/why-stocks-now/

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Thoughts from the Outback

Opera House

Before going to Sydney for a client project, my assumption was that Australia was very similar to America. We both speak English, we like to barbeque, and we love our sports. And for the most part it’s true. Those and other similarities make a trip to Australia very comfortable for an American traveler.

Of course there are also many differences too. I’ll list a few that I found interesting.

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